We have those certain times of the year we can count on certain things. Around the Thanksgiving holidays, we can always count on shoppers to pack the malls the Friday after Thanksgiving Day or Black Friday. Then after the weekend; we get to see the most online shoppers on Cyber Monday. Now for this time of year; we get to see our highways and Interstates get swarmed by cars, trucks, vans, motorcycles, and the family RV. The weather warms up and everyone wants to go on vacation to some far away place, they must drive hundreds of miles to get to. You know these people like you know the shoppers at Thanksgiving looking for Christmas gifts. The holiday travelers need food and gas. This is a good time for those in the food and gas business and have a business close to a major highway. Predicting when these travelers will show up and what they will buy, is easy to do for the experienced owners in the gas and food industries.

A service station that didn’t buy extra toilet paper or have it in stock in the bathroom, may run out real fast, if they don’t prepare for the travelers that need to take restroom stops. A convenience store that didn’t order enough soft drinks, may lose out on some money, if they can’t provide a cold soft drink to their customers. It makes good business sense for these companies to prepare for all the travelers that will hit the highway from now until late August. It works the same way right after Thanksgiving; when the malls offer big sales on Black Friday and give out the best online deals the Monday after the Thanksgiving Day weekend.