Today there are more blogs popping up on the internet than ever before. Some of the main reasons is that they are easy to set up, sometimes free, and create an outlet for personal opinion and content for businesses. The key to growing your blog is through your readership. This means that when someone does find your blog and finds the content interesting are they more likely to bookmark your site, add your RSS feed to their Yahoo MyPage, or just never come back. Understanding various marketing trends that may impact your readers can help you create a niche that will enhance your readership. Since there are still a lot of people that are not aware of how to subscribe to a blog what others way can you keep them informed when there are changes? A great push method is through email.