Are you still wearing glasses? Maybe you just need to replace your existing contact lenses? Whatever the case may be, there is now a simple and affordable way to buy contact lenses. Sanders Contacts is always looking for ways to improve your vision and now you can not only improve your vision, but improve it at a great price! There are some very valuable rebates you can take advantage of when you order your contact lenses from Sanders Contacts. Just send in your prescription from your eye care professional to Dr. Craig Sanders and he will get your contact lenses out to you immediately. Be sure to take advantage of the FREE SHIPPING when you order 4 or more boxes. So if you need your prescriptions filled for some new or extra contact lenses, be sure to send them in to Sanders Contacts!
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Creating a detailed blue print of your voice and data environment is known as TeleMap. This is important when you get a telecom audit. A process in which analysts can uncover cost saving opportunities, that in some cases have gone unnoticed. Even if you had an audit already, the TeleMap Process can still find the savings. It’s a fine approach to evaluating bills, contracts, service records, usage patterns, and associated per minute rates that will uncover all waste and billing inaccuracies. Once you discover where the savings can be found, you are under no obligation to move forward on them. You choose only the ones that make the most sense for you. Then Network Mapping Associates will begin implenting the ones that you approved.
You can be sure the TeleMap Process will leave no stone unturned. The Process will look into tariff, tax, and surcharge evaluation. It also looks at call record and traffic study, service itemization, refund discovery and recovery, sub account and fee analysis, and contract evaluation. It’s time to start saving money that other auditors are missing! Get your preliminary savings report today, and see how you can instantly start saving money.
Have you got a blog yet? It’s kinda like a cell phone these days. Everyones got one. If you haven’t heard of Blogsvertise yet, please be sure to check these guys out.
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The San Diego Chargers have packed up their players, coaches, and equipment and went to Arizona to practice for thier game this Sunday against the Houston Texans. I think they have made a poor judgement to do this and abandon the Southern California area that is in such dire need of help right now. The Chargers have just showed that their football game this Sunday is more important than the folks around Qualcomm Stadium. Their own football stadium is being used for an emergency shelter for the people that have been left homeless form the California fires.
The Chargers have 50+ guys that are very strong and have endurance for helping with the fire fighting efforts. They also would be great for morale around the Qualcomm Stadium area. The team felt that a football game was more important than sticking around and helping all those people that have just lost everything they ever owned. I realize the area is filled with a lot of rich and very well-to-do folks, but there is also a lot of homes burning down to the ground, that aren’t that wealthy.
The Chargers game isn’t until Sunday. They could have missed a few practices to help the folks in Southern California and still could play the game on Sunday. So it’s not like they are actually missing a football game, but are choosing practicing over helping the folks in their community. I will not be rooting for the Chargers this Sunday and I hope the Houston Texans will add another talley to the loss column; to their already dissappointing season.
Some people need to just stop and realize when people really need help and not expect others to pick up the pieces. Everyone in Southern California is going to have to pitch in now and in the future to help build this area back up. The San Diego Chargers just missed their opportunity to make a difference!
I have been following one of the most brightest and youngest stars at Youtube. Alex is someone that wants to be involved in the music business one day. She likes to sing and play her guitar; along with composing music too! You can see more of Alex’s videos at my blog Single Source Writing. I have been keeping up with her over the last several months and seeing what new things she is currently doing. If you would like to learn more about the young Youtube sensation, just go check out my other blog.
Alex Talks About Being On My Blog
There are already 25 posts at Single Source Writing that feature Alex. She is a 15 year-old girl from Mexico and I think she really has a bright future. You can see her singing in a lot of her videos and also you can see other videos that capture the talents of the Youtube Sensation. I think it’s just a matter of time until we see her singing on a stage like American Idol or acting in a show on the Disney Channel. It should be interesting to see just where this talented teen from Mexico goes from here. I think it’s amazing at how the places that carry videos like Youtube or MySpace can display the talents of others, that might otherwise go unnoticed. Go see more of Alex at Single Source Writing!
If you haven’t got your fishing boat this year, then check Boaters World to find it. They have an assorment of boats that are at affordable prices. Stop standing on the banks and docks. Get out there and go to all those places on the lake, that you want to. It’s really fun to go boating. There is nothing like a hot summer day, and you get to watch the sun go down in the evening, while being on the lake, in a boat. Boaters World does offer all your fishing gear as well. You can help find those supplies for the boat too. They have the electronic depth finders, things for the dock, and even carry apparel for the water.
If you have a cat or plan on getting one, and are going to keep it inside. Then you are going to need a litterbox. Littermaid has a nice selection of litterboxes to choose from. They have a proven name in the field, when it comes to literboxes.
Dealing with your cat’s litterbox can be smelly and dirty. The time it can take to properly clean it, can take you longer than you would like to spend on it. Littermaid has litterboxes that are automatic. They can help to minimize the clean up effort on your part. These automatic litterboxes are really a very nice thing to have. A LitterMaid Litter Box is a happy compromise between the cat and the owner. Littermaid is a large, open and shallow cat litter box with a motor assembly that drags rakes or tines across the litter field once the cat has exited the box after elimination. There are sensors that trigger the unit, after the cat has left the box.
The automatic raking action is what you will like best about these automatic litterboxes. The rake will go across the box and will push the clumps into a waste receptacle. So you will have all of the clumps in a smaller storage unit. This will make cleaning your litterbox an ease, with everything in the waste receptacle. The unit will do a cleanning cycle 10 minutes after your cat has exited the box. If your cat should return before the cleanning cycle starts. Then the timer will just reset itself for another 10 minutes. If the cat enters the box while a cleaning cycle is going on. Then it will stop itself, and will wait for the cat to leave the box. This is a very simple way to take care of that messy problem that you hate dealing with each week.
Littermaid also has other things that are great for the cat. The LitterMaid Cat Privacy Tent is a good escape for your cat. These tents weigh about 3 pounds, and will fit all the self cleaning models made by Littermaid. You can assemble these tents very easily and without the use of tools. These tents can also help with the amount of clumps that your cat kicks or tracks out of the litterbox. These tents will give your cat privacy, while at the same time you don’t have to watch them, when they have to go do their business.
Tomorrow will be the debut of Halloween at the movies. It will be Rob Zombie’s take on the classic version from the 70’s. I really like the Halloween Movies and they rank right up there with Friday the 13th and the Nightmare on Elm Street Movies. It should be good and judging from the preview we will get to learn more about Michael as a child. The previous Halloween Movies have just touched on it here and there.
I will be going to see this movie and I will probably go during the day and catch the first one they show at my local theatre. I’m so excited to see it, so the sooner the better for me. It is best to watch horror movies at night, but it’s different in a theatre. It feels like nighttime when you go to the movies. It’s a lot like going to a Chinese restaurant in the way you don’t feel like you are in the USA anymore. I’m just wondering if Rob Zombie will do a 2nd movie to this one from the Halloween series. I guess we will get some hints when we find out how this one ends tomorrow!
While growing up, I use to love watching cartoons. I would sit close by the television every Saturday morning, to watch my favorite cartoons. Kids today don’t really know about Saturday morning cartoons. This is because there is about a dozen cartoon channels on television today and they show animated shows all day long. So a kid in the 21st century can turn on the tube and watch a cartoon anytime of the day or any day of the week. Back when I was a kid, we only had the cartoons on Saturday mornings to watch. It made cartoons more special, since you did have only one day a week to watch them.
Now many of the cartoons from the past and the ones they make today are about animals. Most of us know the legendary animal cartoons like Bugs Bunny, Woody Woodpecker, Tom & Jerry, and Daffy Duck. I could actually name a lot more animal cartoons from the past, because it seems like most of them are. Now I’m not sure if Sponge Bob Square Pants or the Smurfs would be an animal cartoon, but they are certainly “animal-like” cartoons.
It would be tough for me to name my favorite animal cartoon of all time. I have so many favorite cartoons I use to enjoy watching, this is a tough topic for me. Do you have a favorite animal cartoon? I know the mouse has always been popular in cartoons. Just off the top of my head, I can name several mouse cartoons, like Mickey Mouse, Mighty Mouse, Speedy Gonzalez, and of course Jerry, the mouse that was always running from Tom the cat. Perhaps the mouse could give the dogs and cats a run for their money, in the most used animal in cartoons. I would assume the dog is number 1, followed by the cat. The mouse cartoons could very well rank 3rd on the list, as the most common animal character. I was just curious to see if others could clearly name 1 or 2 of their favorite animal cartoons of all time, or if it’s just a tough question to answer.
I’m a guy so not really too picky when it comes to the boots I wear. I know a lot of ladies out there go for the really nice boots and they must match their outfits too! The Emu Boots or Emu Australia will be what a lot of women and girls will want to wear on their feet. Designer boots are nice to see on women and seem to be gaining in popularity. The guys out there can surprise the ladies in their life with a pair of these boots. If you’re not sure what they might like; it might just be best to let them pick it out. I know our taste as guys isn’t always the same as the gals have, but they will say thank you the same, if you get them a pair of designer boots. Many styles and colors to choose from and you can find a nice selection at the Clausette.
We have been in the market for new poker tables to set up in our basement and have noticed that there are some great sites that offer a variety of tables.
By Eddie Machaalani
View more resources at Market2MySpace
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can’t live without.
What I’d like to do today is provide some tips and techniques that I personally use when creating and monitoring PPC ad’s. Hopefully these tips will help you in your future marketing endeavors.
Experimenting With Different Search Engines
There are many PPC search engines, with some being better than others. The top two are Google and Yahoo, which was previously known as Overture. It’s a good idea to start your PPC campaigns with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.
Generally speaking, I’ve found Google Adwords is better for more technically orientated products or services, including software, hardware, web design etc. Yahoo, on the other hand, is better for general consumer products, including insurance, toys, music etc.
What I wrote in the previous paragraph is very general, and you should analyze your campaigns carefully to see where they are performing their best. We’ll discuss this in detail a little later in the article.
Selecting the Right Keywords
The keyword selection process is probably the most important of all when it comes to creating your PPC ad’s. You’ll need to select keywords that are specific to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may deplete your PPC funds sooner than expected.
The keyword selection process begins by asking yourself just one question:
“If I was searching for a product just like mine, which words or phrases would I search for?”
Using your answer(s) to this question as your base, you can then use a thesaurus and common sense to start building your keyword list with plurals, synonyms, similar words, etc.
To see which keywords your competitors are using, simply try searching for them. If you see a PPC ad along the side for your competitor, then note that keyword down and add it to your list.
Another way of coming up with great keywords is to use the overture search suggestion tool: http://inventory.overture.com/d/searchinventory/suggestion/
Type in a set of keywords and it will list similar keywords, including the number of times that keyword has been searched for on Overture (Yahoo) in the last month!
There’s often a fine line between selecting keywords that are either too specific or keywords that are too general. Try to keep away from these, as they can often result in wasted PCP funds.
A typical example of this would be an ad that I created recently for our latest product, TrackPoint, which — not coincidently — is an internet marketing return on investment (ROI) tracking tool. Although the product is heavily geared towards internet marketing, using such a broad term would have made it virtually impossible to compete with the other advertisers.
The term “internet marketing” is searched for 825,674 times per month on Overture alone. Combined with the huge number of different advertisers that target this keyword, the top bid for “internet marketing” on Google AdWords is $13.84 per click! With an average of 240 clicks per day, a single day of advertising alone would cost $505!
Now, unless you have an extremely high conversion rate of visitors to sales, or you’re selling a high priced item that usually has a high customer acquisition cost, I suggest targeting more specific keywords. Not only will this decrease your overall competition with other advertisers, but it will also increase the chances of turning your newly found web site visitors into customers.
Back to my earlier example, I chose to be specific with my keywords. One keyword was “ROI tracking”, which is searched for 1,828 times per month on Overture and has a much cheaper top bid. This keyword is also more targeted to the product I was marketing, meaning that a large percentage of people clicking on my ad should turn into customers.
It’s also helpful to note that taking the top bid is not always necessary, and anywhere in the top 5-10 can generate great leads. This really does come down to budget and analysis.
Attracting People to Your Ad
Now that we’ve selected our keywords, we need to get those searching to click on our ad, which in turn will result in them clicking through to our web site and potentially purchasing our product.
One of the simplest ways to get peoples attention is to use their search keywords in the title of your PPC ad. This has been proven to increase click-thru rates on ad’s by over 50%.
Why? Simple. If the potential customer is searching for “ROI Tracking” and the title of a PCP ad begins with “ROI Tracking”, then their attention will be grabbed instantly. He or she doesn’t need to know much else, other than that the PPC ad is catered specifically for him or her.
One thing to keep in mind is that you can sometimes create a more relevant title by combining your different keywords into one PPC ad. For example, I could have easily used something like “ROI Tracking PHP Script” as the title of my ad, which effectively would have decreased my click-thru rate, but definitely caters my ad more to a specific audience. Once again, this comes down to analysis and adjustment.
Another important technique to attract attention to your ad is to differentiate yourself from your competitors. In our particular case, the majority of our competition offer hosted solutions, whereby they manage the software on their servers in return for monthly or per traffic fees.
Our product caters to a different audience, those that want more control over their software, as well as those not wanting to pay monthly fees. So, in this example, I would make the title of my ad “Pay no monthly or per traffic fees”.
Next — and this is where experimentation is extremely important — we need to create a description for our PPC ad that will attract the potential customer and let them know that our product is exactly what they are searching for. To do this, I start my ad’s description with “Track PPC, campaigns & search”.
Finally, it’s good practice to add a “Call to action” at the bottom of your ad. If you’re not familiar with this term, its usually an instruction to tell the person to do something, such as “Click here to view a demo”, “Download Now”, etc.
Marketing experts seem to agree that the average human needs to be prompted to click on an ad or take action, so we’ll add this line to the end of our PPC ad’s description:
“Track PPC, campaigns & search. Try demo!”
Sometimes it’s important to reduce the number of clicks your PPC ad is receiving. This could be because you are attracting people who are only after free products/services, or even the wrong target market.
The two quickest ways to reduce click-thru’s are to make the description of your ad more targeted and to add the price of the product to the ad.
Making the description more targeted (as I’ve discussed above) can reduce your overall click-thru rate, but potentially increase the likelihood of a click resulting in a purchase.
In my earlier example, by adding the words “PHP script” to the description, we are effectively filtering out those looking for a hosted solution, downloadable software or even those with a server that isn’t capable of running PHP scripts.
We also increase the targeting of our ad because we now know that the majority of those clicking on the ad are looking for a PHP script, which is exactly what our product is.
Secondly, by adding the price of the product you are selling to the end of the ad, you instantly eliminate those looking for free products, and target those willing to purchase your product or service.
Tracking Your Clicks and Conversions
The fundamental core of a successful advertising campaign — whether it be a PPC ad, banner ad or even newspaper ad — is knowing whether or not your ad’s are actually converting into sales or not.
If your ads aren’t making you money then you’re more that likely better off saving your advertising dollars and adjusting your ad’s or using your marketing budget elsewhere in your company.
Both Google and Overture have built in tracking and conversion tools that you can use to get a holistic view of your current PPC ad campaigns. You can even use external tools which let you add conversion code to your website to tell you exactly which of your ad’s are converting into sales and which aren’t. This is often referred to as knowing your ROI or Return on Investment.
We need to know exactly how much money we are making per dollar spent on every PPC ad. If the ROI is positive and we are making more money than we are spending, then the ad is working and we can use this knowledge to further improve our other ad’s or increase ad spending for that particular ad/set of keywords.
If, however, our ad’s are costing us more than they are returning, then we can reduce our spend, change our approach, or remove these ad’s altogether. It’s a rather simple formula, but frustratingly ignored by many advertisers.
You must track your ads if you want to succeed with any form of Internet advertising. You should also constantly monitor and adjust your ads according to how they are performing, your return on investment, etc.
Hopefully I’ve provided you with a clear insight into PPC advertising and techniques that you can use to improve your advertising campaigns. It pays — pun intended — to do your research and understand your target market, because the rewards can sometimes be much more than you expected.
About the author:
Eddie Machaalani is the Interspire marketing and project manager. He’s most recently been kept busy helping out with the interface design for Interspire’s ROI and Conversion Tracking Application, TrackPoint. To see how TrackPoint can help boost your revenue, go here: http://www.interspire.com/trackpoint
Jacksonville Jaguars @ Pittsburgh Steelers (Jan. 5th)
Cleveland Browns @ San Diego Chargers (Jan. 6th)
Washington Redskins @ Seattle Seahawks (Jan. 5th)
New York Giants @ Tampa Bay Buccaneers (Jan. 6th)
So who will win these first round match ups?
Let’s start with the AFC and see if the home teams have any advantage there. It is tough to go into Pittsburgh and get a win in fron of those Steeler fans, but look for the Jacksonville Jags to do just that. Jacksonville will move on in the playoffs, while the Steelers will play their last game of the season.
The Browns traveling out to San Diego should prove to be a good game. This looks like one that could be a high scoring affair. If LT can get yards on the ground, I like the chances of the Chargers to be able to control the tempo. They must contain Braylon Edwards to be successful, but I will take the Chargers by a field goal in this one. The Cleveland Browns end their season in California.
Now on to the NFC match ups, where we start out in Seattle. Man those fans in Seattle are loud and they are sure to have a part in this game. The Washington Redskins were lucky just to make it into the playoffs and I think their luck is gonna run out next weekend. The Seattle Seahawks had a great tune up game with the Atlanta Falcons and that will carry over into next week as they should easily take care of the Redskins. Seattle Seahawks will advance in the playoffs by 3 touchdowns here.
Now we have Eli Manning trying to go down to Florida and get his team a big win in the South. Eli was just a little too happy in his performance against the Patriots and I’m not sure why, since they lost the game and was the last hurdle in the New England Patriots perferct season in 2007. Tampa Bay has one of the toughest defenses in the NFL and these guys are hungry. They will eat the Giants offense alive and the Giants won’t manage to get in double figures against the Bucs. I see the Tampa Bay Buccaneers beating the N.Y. Giants by a score of 33 to 9. Giants can just go ahead and plan a vacation to Flordia, since they will already be in the sunshine state. Tampa Bay will advance next weekend and don’t expect them to get stopped anytime soon, as this team has Super Bowl talent!
Does anybody know of any shows that come on now, that will have old videos on them? I know VH1 does that little 70’s, 80’s, and 90’s thing, where they will show small clips of some older videos. I would like to see the whole video and not just clips. Does MTV or VH1 or maybe some other music channel have shows that come on, and just show the old videos.
I would really like to see some of the early 80’s videos. The one about “I always feel like, somebody’s watching me.” I think it’s by Stonewall or something like that. One Night in Bangkok is another video I would like to see again. Remember the guy from General Hospital, that sang Jesse’s Girl? I like that song and so many more from the 80’s. Please be sure to let me know of any shows that come on weekly, that might show some of the older videos. Please give me a time and day, and I am East Coast Time, in the USA.